HEMOPHILIA—ANTITHROMBIN REDUCTION

 

When it comes to hemophilia, freedom changes everything. 

​

The unique approach of ANTITHROMBIN REDUCTION represents freedom from factor replacement therapy and all that comes with it. This concept was developed for ALNYLUM to illustrate both the MOA and the promise it gives to patients. I executed the CGI for this visual expression by creating a series of custom brushes to simulate photorealistic blood cells.